I ordered postcards from Vista Print last week and unfortunately they printed a little too dark. And after holding them in my hands I realized the smaller postcards just didn't have a big enough impact with this quieter image. Good to know for future campaigns.
So I went back to the drawing board (photoshop) and created the design for the front in the larger postcard size. And then I was just playing around with the back and the large owl in the middle of the postcard struck me as a little brave. And I liked that. It's kind of nice not playing it safe. I took a chance, we'll see if I get any response.
I need to get better at sending out postcards, my last one was in November. The goal is to send one out every 3 months, so I'll aim for that again! Now to work on polishing up the ol' mailing list. And await another delivery - until then I will keep telling myself...
Fortune Favors the Brave
The owl on the back looks awesome- I think it's very brave to crop in- having the character not fit inside the page- brave to me!
ReplyDeleteWonderful, Heather. I like the off-centered owl very much.
ReplyDeleteGood point about the quiet image and card size. I'll keep that in mind when I design my summer mailer. :)
Owl on the back is great. I also like the front fox image very much. I remember first seeing your work in the early days of Illustration Friday. Nice to run into you again here and on Twitter!
ReplyDeletebest, Annie B
LOVE IT! the owl on the back is so cool. i like how he bleeds off the card!
ReplyDelete